“No teenager that I know of regularly reads a newspaper, as most do not have the time and cannot be bothered to read pages and pages of text while they could watch the news summarised on the internet or on TV.” So declared the 15-year-old Matthew Robson in a “story”:http://www.timesonline.co.uk/tol/news/uk/article6703399.ece in _The Times_ that examined teenager’s consumption (or rejection) of radio, the Internet, music (“they are very reluctant to pay for it”), directories, viral and outdoor marketing, cinema, and mobile phones.
But if publishers are nervously biting their nails after reading the pronouncements of this English teenager, our friends at _The New Yorker_ are a little more optimistic about the future of content and content consumption. Check out _New Yorker_ editor “Ben Greenman’s”:http://www.bengreenman.com/ “discussion”:http://www.mediabistro.com/galleycat/editors/new_yorker_editor_on_niche_readership_121520.asp on _The Times_ story, as well as his discussion on David Remnick’s theory on niche readership.