“Best” Justly Slammed by New York Times

Vindication at last. Lola Ogunnaike writes:

Mr. Troutwine is not alone in thinking that an e-mail sender who writes “Best,” then a name, is offering something close to a brush-off. He said he chooses his own business sign-offs in a descending order of cordiality, from “Warmest regards” to “All the best” to a curt “Sincerely.”
 
When Kim Bondy, a former CNN executive, e-mailed a suitor after a dinner date, she used one of her preferred closings: “Chat soon.” It was her way of saying, “The date went well, let’s do it again,” she said.
 
She may have been the only one who thought that. The return message closed with the dreaded “Best.” It left her feeling as though she had misread the evening. “I felt like, ‘Oh, that’s kind of formal. I don’t think he liked me,’ ” she said, laughing. “A chill came with the ‘Best.’ ” They have not gone out since.
 
“Best” does have its fans, especially in the workplace, where it can be an all-purpose step up in warmth from messages that end with no sign-off at all, just the sender coolly appending his or her name.
 
“I use ‘Best’ for all of my professional e-mails,” said Kelly Brady, a perky publicist in New York. “It’s friendly, quick and to the point.”

“Perky publicist”! That’s catty for the NYT, but it speaks volumes. (It’s the perky and the alliteration, publicist friends, not the publicist alone.) I do use “Best” myself, by the way. If you see it (with work-related exceptions), or the even more dreaded blank subject line, it is not an ambiguous sign.